Client Industry: Direct-to-Consumer (D2C) E-Commerce — Home & Lifestyle Products
Primary Challenge:
Here’s the thing this brand wasn’t doing nothing wrong. They were spending, they were showing up, they were trying. But every month the numbers got a little worse instead of better, and nobody on their side could quite point to why.
Arihant Global’s Solution:
So we came in as their Facebook Marketing Agency and did what we usually do first ignored the dashboard for a minute and actually looked at what was happening underneath it. Tracking, audiences, creative, the catalog feed, all of it. Then rebuilt from there.
Key Measurable Outcomes:
Five months later, sales were up 280%. Cost per acquisition had dropped 61%. ROAS had more than tripled.
Results Snapshot (After 5 Months)
Background & Context
A three-year-old home décor brand, D2C, roughly 12,000 repeat buyers, mostly out of Tier-1 cities. They’d just pushed their catalog from 40 products to over 220 and tripled ad spend to go after national growth. Revenue didn’t follow. That’s the gap that got us the call.
Challenges
A few things jumped out almost immediately once we got into the account:
- Costs kept climbing while revenue sat flat. CPA was up 40% over six months. Classic audience fatigue, and honestly, targeting that hadn’t been refreshed in a long time.
- The Pixel was straight up lying to them. Turns out a checkout script bug was double-firing purchase events. So the ROAS they’d been looking at every week? Not real. They’d been making budget decisions off numbers that were quietly wrong the whole time.
- Every ad looked identical. About 90% of what was live was just plain product shots. Nothing wrong with a clean product photo, but with zero variation to rotate in, ads were exhausted within a week.
- No real funnel to speak of. Cold traffic, warm leads, people who’d already bought all thrown into the same handful of campaigns. Budget was getting split more by gut feel than by what each group actually needed.
- The catalog feed hadn’t been touched in a while. Out-of-stock items kept showing up in ads, sending people to dead pages, and slowly chipping away at their quality score without anyone noticing.
- Repeat customers barely got any attention. Less than 6% of spend was going toward people who’d already bought. For a brand with a genuinely loyal base, that’s just money left on the table.
Approach, Strategy & Solution
We treated the first six weeks as a full rebuild, then kept tuning things through month five.
Month 1 (Weeks 1–2)
Fix the tracking, before anything else. There’s no point optimizing campaigns on top of broken data. So first thing, we rebuilt the Pixel and Conversions API from scratch and killed the duplicate-firing bug. Once that was clean, we finally had numbers we could actually trust everything after this was built on that.
Month 1–2 (Weeks 2–4)
Give the funnel some actual shape. Split it into three clear stages: cold and lookalike audiences up top, warm retargeting for people who’d viewed or added to cart in the middle, sharper win-back offers for cart abandoners and past buyers at the bottom. No more everyone-in-one-bucket.
Month 2 (Weeks 4–6)
Get creative that doesn’t burn out in three days. Put a weekly testing calendar in place 15 to 20 new ad variations a week. Short UGC-style videos, problem-solution hooks, a few founder-led clips thrown in too. Whatever worked got scaled quickly, whatever didn’t got cut just as fast.
Month 2 (Weeks 5–6)
Sort out the catalog mess. Synced Shopify and the Meta Catalog every 30 minutes, so out-of-stock products just stopped showing up in ads altogether.
Month 3–5 (Ongoing)
Start actually talking to the people who already buy. Launched a VIP retargeting campaign for past customers early access to new drops, loyalty pricing, that sort of thing. By month five, that segment had grown from 6% to 22% of total spend. It earned it.
Results
This wasn’t a one-month fluke it built up steadily across five months, which honestly is what made leadership trust it was real.
Revenue & Efficiency Monthly revenue went from ₹18.5 Lakhs to ₹70.3 Lakhs. ROAS climbed from 1.6x to 5.4x. CPA dropped from ₹850 down to ₹332 cut by more than half.
Engagement & Conversion Behavior CTR on cold campaigns went from 0.78% to 2.9%, mostly on the back of the new video creative. Add-to-cart rate nearly tripled 4.1% to 11.6%. Checkout completion moved from 38% to 57% once the retargeting sequences got tighter.
Customer Retention Repeat purchase rate went from 9% to 24%. Lifetime value among retargeted customers came in about 46% higher than the quarter before.
Before vs After
Worth saying too the client’s finance team checked all of this against Shopify’s own order data, not Meta’s dashboard. So this is real money coming in, not just a platform reporting number that happens to look nice.
Why Businesses Choose Arihant Global
- We go by what the data actually says. Every decision traces back to clean, verified numbers not whatever metric happens to look good that week.
- We handle the whole funnel, not just bits of it. As a Facebook Marketing Agency, targeting, creative, retargeting, and catalog health all get treated as one connected system, not separate jobs handed off between people.
- We test creative like it’s our job because it is. Weekly refreshes mean your ads don’t quietly die of fatigue the way most in-house setups tend to.
- We show you what’s real. Store-verified revenue sits right next to Meta’s own numbers, so nothing gets to hide behind a broken Pixel or a duplicated event.
- We build for what actually lasts. The goal is steady, sustainable ROAS and real retention not a spike that falls apart the second you increase spend.
Conclusion: How Arihant Global Can Help You Drive Digital Growth
Most of the time, brands don’t struggle on Meta because the platform quit working on them. They struggle because whatever’s underneath tracking, funnel logic, creative variety, catalog hygiene was never actually solid to begin with. Fix that part first, and scaling spend finally does what it’s supposed to do.
If any of this sounds a little too familiar flat ROAS, a Pixel you’re not totally sure you trust, costs creeping up with nothing to show for it. none of this is specific to home décor. Same fixes, pretty much any e-commerce category.
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Disclaimer
This case study is for informational purposes only. Marketing results are influenced by multiple factors, including audience behavior, budget allocation, and campaign optimization, and cannot be universally guaranteed across all businesses.
