How We Generated 140+ High-Quality Real Estate Leads in 60 Days in Jaipur
ABOUT CLIENT
In Jaipur, a Real-Estate company was experiencing a common problem of not being able to generate consistent quality leads with their paid advertising. The majority of their inquiries were coming from irrelevant people and the conversion rate was extremely low. Each month, the company’s cost of marketing was rising and it was very difficult to scale their sales and acquire new customers because potential buyers were buying from their competition (competitors) rather than the company.
- High spend with very little return on investment
- Poor quality and irrelevant leads
- Inaccurate strategy of targeting and low Coversion rate
- No clear (and structured) lead generation funnel
- Generate high quality and intent based leads
- Reduce the cost per lead
- Increase the lead to conversion ratio
- Build a lead generation system that can be scaled
STRATEGY USED
To accomplish the above objectives, we implemented a conversion-focused performance marketing strategy by using:
- An advertising funnel campaign structure to create an audience segmentation (Cold → Warm → Hot).
- Creating high converting landing page optimization.
- Using advanced audience targeting/segmentation.
- Re-targeting customers that did not convert on their first visit.
Continuously optimizing the marketing campaigns based on performance data
EXECUTION
We rebuilt the complete lead generation platform from the bottom up, beginning with:
- Developing targeted advertisement campaigns created to meet the buyers intent
- Personalizing and optimizing our advertising to include CTAs or call to action buttons on landing pages provided users with easy access to additional information about:
- Audience filtering to ensure the elimination of low quality traffic
- Retargeted advertisements to gain the opportunity of capturing sales leads that have declined
- The ongoing optimizations of both the advertisement campaign and sales funnel have dramatically improved lead quality, as well as conversion efficiency.
Results (2 months)
High Quality Sales Leads
Lower Leads Cost
Increase Conversion Rate
increased sales inquiry volume & traffic
BEFORE
AFTER EXECUTION
🧠 Key Take Away One of the key insights during this project was:
👉 The lead generation process is not about generating more leads, rather generating good leads.A well organized and efficient funnel, along with accurate targeting and comprehensive landing page optimization, can vastly improve lead quality and ROI.
Want consistent, high-quality real estate leads without wasting money on ads?
Let us build a high-converting lead generation funnel for your business.
👉 Get in touch with Arihant Global today.
