CLIENT OVERVIEW
Industry: Healthcare
Location: Jaipur
Services: General, Dental, Orthopedic care
Target Audience: Local patients searching for nearby hospitals
INTRODUCTION – HOSPITAL LOCAL SEO
A multi-specialty hospital located in Jaipur struggled with an issue that many hospitals face, low volume of inquiries from prospective patients despite the provision of excellent health care services. The hospital had low visibility on Google Maps, and the hospital ranked poorly for key local search terms. Competing hospitals with better visibility online had received most of the patient traffic coming from Google, and the hospital’s Google Business Profile had been poorly completed, poorly optimized, and not receiving any meaningful interaction by the public.
To address the problem, the hospital decided to use the services of a professional Google Business Profile optimization company. Hospital Local SEO strategy involved improving the accuracy of the hospital’s business profile, adding keyword-rich information to its business profile (for use in local searches) enhancing the graphics in the hospital’s business profile and establishing a reputable review system for the hospital’s google business profile. These combined efforts would allow the hospital to achieve increased local rankings on Google Maps, increase the level of trust from potential patients in the hospital, and create a reliable source of patient inquiries and appointment calls from the hospital’s Google Business Profile.
CHALLENGES
No exposure on the Google Map Pack (top 3 results) Lack of patient reviews leading to little to no online reputation Un-optimized Google Business Profile No engagement and visibility with potential patients Losing new potential patients to competing hospitals
OBJECTIVES
To increase the number of patient calls and appointment scheduling by increasing the hospitals ranking to be in the top 3 of Google Map results To improve local exposure by optimizing the Hospital’s Google Business Profile By increasing patient reviews/engagement rate, we created trust amongst potential patients. Strategy
STRATEGY
A targeted and tailored local search engine optimization strategy combined with Google Business Profile optimization, produces very focused results by using the following methods to optimize your Google Business Profile:
- Full Google Business Profile optimization.
- Complete structured review generation.
- Continual building of local citations.
- Weekly posts on Google and continual update of content to the Google Business Profile.
- Continual improvement in profile and customer interaction.
- Execution
EXECUTION
execution was completed by rebuilding the Google Business Profile in the following ways:
Optimizing all types of business and services. Adding keyword focused description for local SEO. Improving the visual content or providing trust images. Using a review collection and follow up process. Continually posting and interacting on the Google Business Profile at least once per week.
The above strategies of execution produced an increase in two aspects of your Google Business Profile:
Improving the visibility of the Google Business Profile improving customer engagement on the Google Business Profile.
Results (3 Months)
The evidence of executing these strategies will produce the following results on your Google Business Profile:
Substantial increases in the visibility and engagement of the Google Business Profile.
+180% increase in patient phone calls.
Top 3 ranking on Google Maps
reviews increased from 45 to 480+ reviews with 4.6 rating
BEFORE
AFTER
Key Insight
One of the biggest takeaways from this project:
Google Business Profile is not just a listing it’s a powerful patient acquisition channel when optimized correctly.
Consistency, reviews, and local relevance made the biggest difference.
Want more patients from Google without spending on ads?
Let’s optimize your Google Business Profile and turn it into a consistent lead generation engine.
👉 Get in touch with Arihant Global today.
