Health Point Hospital
Health Point Hospital is a Multispecialty Hospital located in Jaipur, offering a wide range of medical services including gynecology, surgery, and general healthcare.
The hospital sought to enhance its digital presence and improve its online visibility through social media marketing, SEO optimization, and the creation of a new website.
Requirements
Health Point Hospital approached us with the following objectives:
Optimization Statistics
- Social Media Marketing: To build and engage a local audience across Facebook and Instagram by promoting their services and increasing brand awareness.
- Website Design & SEO: They needed a professional, user-friendly website that showcased their medical services and optimized it for SEO to rank on Google for healthcare and location-specific keywords. They additionally needed appointment booking functionality on their website.
- Google My Business Optimization: Improve local SEO by optimizing their Google My Business (GMB) profile and increasing online reviews and visibility.
Delivery
Social Media Marketing
- Created visually appealing creatives highlighting key services such as gynecology, surgery, and general healthcare.
- Targeted creatives on Facebook and Instagram, focusing on the local audience in Jaipur and Gopalpura.
- Published educational blogs and hospital updates to keep the community engaged.
SEO Optimization
- Health Point Hospital achieved significant progress in SEO rankings. Notable results include:
- Ranking #4 for the main keyword: Best Multispecialty Hospital in Jaipur.
- Ranking highly for other Gopalpura-specific healthcare keywords, including:
- Best Hospital in Gopalpura (#3)
- Best Multispecialty Hospital in Gopalpura (#3)
- Best Gynecology Hospital in Gopalpura (#4)
- Best Surgery Hospital in Gopalpura (#3)
- Best Private Hospital in Gopalpura (#3)
Google Search Console Performance
- Achieved 177 clicks and 15,000 impressions, driving significant traffic to the website.
Conclusion
Through a combination of website design, social media marketing, and SEO optimization, Health Point Hospital successfully strengthened its digital presence. Their website now serves as a key asset in attracting new patients, while their social media and local SEO efforts continue to drive more engagement from the Jaipur and Gopalpura communities.
Health Point Hospital is now a prominent player in the Jaipur healthcare market, with an enhanced online reputation, improved search engine rankings, and a growing number of online inquiries.
