Dolata’s – FMCG – Handmade Pickles, Chocolates, Cookies, and More
Challenges Faced
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Optimization Statistics
1. No Online Presence:
• Lack of a dedicated platform to showcase products.
• No way to engage with customers digitally or generate online leads.
2. Brand Awareness:
• Zero presence on Google search and social media platforms.
• Limited opportunities for branding and audience engagement.
3. E-commerce Absence:
• Products were unavailable on popular marketplaces like Amazon, Flipkart, or Meesho.
• Customers could not purchase online, leading to missed sales opportunities.
4. SEO and Indexing Issues:
• The brand’s name and products were not indexed on search engines.
• No visibility in organic search results, making it hard for customers to find the brand online.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Our Approach and Deliverables
1. Website Creation:
• Designed and launched a professional e-commerce website: Dolatas.com.
• The site includes product categories, secure payment options, and an easy-to-navigate design.
• Optimized the website for SEO to ensure it ranks on the first page of Google searches.
2. Social Media Branding:
• Created and managed official Facebook and Instagram pages.
• Developed a content strategy focusing on engaging product showcases, seasonal offers, and customer testimonials.
• Ran targeted ad campaigns to grow followers and boost post visibility.
3. E-commerce Platform Integration:
• Listed Dolata’s products on Amazon, Flipkart, and Meesho.
• Optimized product descriptions with SEO keywords to improve search rankings.
• Ensured all product listings were indexed on Google, increasing their visibility.
4. Search Engine Optimization (SEO):
• Conducted keyword research to rank Dolatas.com for terms like “homemade pickles,” “authentic Indian snacks,” and “premium handmade cookies.”
• Implemented on-page SEO strategies and blog content to improve organic traffic.
• Indexed products and social media links on Google for top-ranking results.
5. Customer Engagement & Satisfaction:
• Introduced interactive content like polls, contests, and reviews on social media.
• Launched a feedback mechanism to ensure continuous improvement in product and service quality.
Results Achieved
1. Website Performance:
• Dolatas.com ranks in the top 3 search results for targeted keywords within 3 months of launch.
• Website traffic grew by 80% month-on-month, with high customer engagement rates.
2. Enhanced Brand Awareness:
• Positive customer reviews on platforms like Flipkart and Amazon enhanced credibility.
• Product listings on Amazon, Flipkart, and Meesho achieved 20% higher visibility compared to competitors.
• Indexed products appeared in Google’s top search results, driving more organic sales.
3. Wider Reach:
• Engagement rate improved by 60%, creating a loyal and interactive audience.
4. Customer Satisfaction:
• Increased customer satisfaction through efficient online ordering and prompt delivery services.
• Positive reviews boosted brand reputation, enhancing trust and loyalty.
Dolata’s Branding (SEO)
When we search the keyword “DOLATAS” on Google, we rank on first page across many links. You can verify this yourself by searching on Google.
Analysis
- This shows that our branding strategy with the targeted keywords is working effectively.
- Our current SEO strategy is performing exceptionally well and positioning our brand prominently in search results.
When we search the keyword “DOLATAS PICKLE” on Google, we rank across all pages. You can verify this yourself by searching on Google.
Analysis
We are achieving fantastic results with the keyword targeting, which reflects the strength and efficiency of our SEO efforts. Let’s continue building on this momentum to maintain and further enhance our rankings.
Meta Account Performance
Current Status and Future Plans
With a strong foundation in branding, online presence, and customer trust, Dolata’s is now focusing on:
- Sales Optimization: Implementing promotional campaigns and loyalty programs to boost sales.
- Advanced Analytics: Using data-driven strategies to identify customer preferences and improve offerings.
- Scaling E-commerce Reach: Expanding listings to more platforms and offering exclusive online deals.
Conclusion
Dolata’s has transformed into a digitally driven brand with a top-notch online presence and growing sales potential. This journey from zero online visibility to becoming a top-ranking FMCG brand on Google and e-commerce platforms showcases the power of a well-rounded digital strategy.
