Google Search Console: This is a must-have tool for any website owner, as it provides valuable insights into how your website is performing in Google search results. You can see which keywords your website is ranking for, how often it is clicked on, and any errors that Google has found on your site.
Ahrefs Webmaster Tools: Ahrefs offers a free set of tools that can help you to track your website's backlinks, keyword rankings, and competitor analysis. The free plan is limited, but it can still be a valuable resource for small businesses and individual bloggers.
Google Analytics: Another essential tool, Google Analytics provides detailed data on how visitors are interacting with your website. You can see how many people are visiting your site, where they are coming from, what pages they are viewing, and how long they are staying. This information can help you to identify areas where you can improve your website's SEO.
MozBar: The MozBar is a free browser extension that provides instant SEO metrics for any website you visit. You can see the website's domain authority, page authority, backlinks, and more. This can be a helpful tool for quickly assessing the competition.
SEMrush: SEMrush offers a free plan that includes access to some of its most popular SEO tools, such as keyword research, competitor analysis, and backlink checking. The free plan is limited, but it can still be a valuable resource for small businesses and individual bloggers.
Ubersuggest: Ubersuggest is a free keyword research tool that provides data on search volume, competition, and related keywords. It's a great tool for finding new keyword ideas to target with your SEO efforts.
AnswerThePublic: AnswerThePublic is a tool that helps you to discover the questions that people are asking about your target keywords. This can be a valuable resource for creating content that your target audience is actually interested in.
Yoast SEO: Yoast SEO is a popular WordPress plugin that helps you to optimize your blog posts for search engines. It provides feedback on your keyword usage, title tags, meta descriptions, and more.
GTmetrix: GTmetrix is a website speed testing tool that can help you to identify ways to improve your website's loading speed. Page speed is a ranking factor in Google search results, so it's important to make sure your website is loading quickly.
Google PageSpeed Insights: Google PageSpeed Insights is another website speed testing tool from Google. It provides similar data to GTmetrix, but it also offers suggestions for how to improve your website's speed.