1. If you haven't already, claim your business on Google My Business and go through the verification process. This often involves receiving a postcard at your business address with a verification code.
1. Provide as much information as possible in your GMB profile. This includes your business name, address, phone number, website, business hours, categories, and a description of your business. Make sure that the information is accurate and consistent with what is on your website.
1. Select the most relevant categories for your business. Be specific and choose categories that accurately describe your products or services.
1. Write a concise and compelling business description. Include relevant keywords naturally, but avoid keyword stuffing. The description should provide useful information about your business and what sets it apart.
1. Upload high-quality images of your business, including the interior, exterior, and any products or services you offer. Photos can enhance your profile and make it more appealing to potential customers.
1. Positive reviews can boost your GMB ranking. Encourage satisfied customers to leave reviews, and respond to reviews, both positive and negative, in a timely and professional manner. This shows that you value customer feedback.
1. Keep your GMB listing up to date. If there are changes to your business, such as new hours, location, or services, update your GMB profile accordingly.
1. Use Google Posts to share updates, promotions, events, or other relevant information about your business. These posts appear in your GMB profile and can engage potential customers.
1. If applicable, enable the messaging feature so that potential customers can contact you directly through your GMB listing. Respond promptly to any messages you receive.