What are the latest and most effective SEO strategies in 2024?

Focus on User Experience (UX): Make your website mobile-friendly, fast-loading, and easy to navigate.  Prioritize a positive user experience as Google increasingly factors it into rankings.

Master Search Intent:  Don't just stuff keywords, understand what users are looking for with those keywords and tailor your content to answer their questions directly.

 Leverage Topical Authority:  Build expertise on a specific topic by creating in-depth content and establishing yourself as a go-to resource.

Optimize for Voice Search:  People are increasingly searching by voice.  Use natural language and long-tail keywords to improve your ranking for voice queries.

Embrace Entity-Based SEO:  Search engines consider "entities" (like people, places, things)  when ranking content.  Connect your content to relevant entities to provide a richer context.

Power Up with Video SEO:  Create high-quality videos that complement your written content. Optimize video titles, descriptions, and tags for searchability.

Become an Authority Through Backlinks:  Earn backlinks from high-quality, relevant websites. This shows search engines that your content is trustworthy.

Refresh and Revamp Existing Content: Keep your content fresh and informative by regularly updating it with new information and insights.

Stay Ahead of the Curve with AI Tools: Utilize SEO tools powered by AI to help with keyword research, competitor analysis, and content optimization.

Measure and Adapt:  Track your SEO performance with analytics tools and make adjustments to your strategy as needed