1. Free Keyword Research Tools: Several free online tools estimate search volume for various keywords. Try WordStream's Free Keyword Tool or SearchVolume.io
2. Google Keyword Planner (Limited): While primarily for Google Ads, Keyword Planner offers some free search volume estimates. Keep in mind these estimates may have broad ranges.
3. Long-Tail Keyword Research: Explore tools that suggest long-tail keyword variations, which are more specific and often have lower competition. Ahrefs offers a free keyword generator with this feature.
4. Competitor Analysis Tools: Tools like Semrush or Ahrefs allow you to analyze keywords your competitors rank for and see estimated search volumes.
5. Search Engine Suggestions: Leverage search engine autocomplete features. As you type a keyword in Google or Bing, the suggestions displayed can indicate search trends and related terms with potential volume.
6. Search Volume Trends Over Time: Consider tools that show historical search volume data. This can help identify seasonal trends or keywords gaining popularity.
7. Look Beyond Google: Explore keyword research tools for other search engines like YouTube or Amazon, depending on your target audience and content strategy.
8. Focus on Relevance: Prioritize search volume alongside relevance to your niche. High-volume keywords outside your niche might not bring qualified traffic.
9. Combine Free and Paid Tools: Utilize the free options to get started, then consider paid SEO tools for more comprehensive data and features as your needs evolve.
10. Stay Updated: Search trends can shift, so revisit keyword research periodically to ensure your content targets relevant and valuable keywords.