Here are 10 points on how you can increase conversions from Google Ads

1. Target the right audience: Use relevant keywords, demographics, and interests to ensure your ads are reaching people who are likely to be interested in your product or service.

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2. Craft compelling ad copy: Write clear, concise ad copy that highlights the benefits of your offering and includes a strong call to action (CTA)

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3. Optimize your landing pages: Create landing pages that are relevant to your ads and provide a clear path to conversion. Make sure your landing pages are mobile-friendly and load quickly.

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4. Use negative keywords: Exclude irrelevant searches from triggering your ads to improve the quality of your traffic

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5. Track your conversions: Set up conversion tracking to measure how many clicks on your ads result in a desired action, such as a sale or sign-up.

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6. Test different ad variations: A/B test different headlines, descriptions, and CTAs to see what resonates best with your audience

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7. Leverage ad extensions: Include ad extensions like site links, callouts, and location extensions to provide users with more information about your business.

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8. Remarket to website visitors: Use remarketing campaigns to target people who have already visited your website but haven't converted yet.

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9. Use enhanced conversions: Enable enhanced conversions to improve the accuracy of your conversion tracking and unlock more powerful bidding strategies.

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10. Optimize for mobile: Since many users search on mobile devices, ensure your ads and landing pages are optimized for the mobile experience.

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