This is the generation of the digital age where voice search is an evolving concept of upgraded technology. Today typing is taking a back seat as there is an emerging increase in voice search and it is a more natural and easy form to search for anything. As we know some people already use the popular technology of voice search like Siri, Alexa, and Google Assistants, voice-activated assistants used in cars and home automation. These devices of voice search becoming an essential part of daily lives.

There are almost a billion users who use voice assistant tools and in some years there will be a significant increase in voice search as a digital marketing student I found that digital marketers are missing out on this emerging opportunity because the search for voice assistant may significantly increase your website visibility, google reach and derive traffic for your business.

A COMPREHENSIVE OVERVIEW OF THE VOICE SEARCH REVOLUTION

Voice search is a very convenient technology for all even if it’s an individual or business. It is easy to use as it is a hand-free device that allows a user to search by voice whether they are working in the kitchen, resting in the room, or driving the car this voice assistant is also helpful to those who are oldies and do not know how to type and can’t able to learn the typing. It also can be impactful for consumers’ attitudes because it attracts consumers through their use friendly structure and rapidly increasing trend. Voice search simplifies long query answers better than the standard texts.

HERE ARE SOME KEY POINTS THAT MAKE VOICE SEARCH UNIQUE

• Conversational queries: this signifies that people use more suitable language to ask their queries, and it is also a user-friendly feature because the user gets their answers in their preferred form according to their preferred language.
• Local focus: the voice assistants are featured and perform functions according to the user’s locality because most of the searches are for nearby places like businesses, restaurants, cafes, or services.
• Informational goal: voice searches are mainly used for asking information queries about anything in the world and getting knowledge. It always answers your questions quickly and does not always take you to a particular website for your answers.
• Improve visibility: voice search provides more visibility by showing the presence of your website on search engine page results. It improves your traffic and reaches a broader audience of clients who mostly depend on or use the voice assistant for searching for information.
• Improve user experience: voice assistants can experience your taste and preferences according to your voice search and give a personalized opinion and recommendations based on your previous searches.
• Competitive advantage: to achieve success in a business it is important to grab new opportunities and adapt to the changes in technology which provides and competitive advantage to a business. As voice search is a multitasking and provides accurate results on SERP it is also accessible for those people with physical disabilities or for those who have struggled with typing to search any information.

HOW CONSUMER BEHAVIOUR IS CHANGING DUE TO VOICE SEARCH

People are moving towards voice search more and more because it saves the time of users and easy to search by voice, which means they are moving away from regular typing. Voice search tends to increase the talking capacity when users search for information they tend to talk more naturally and can have a normal conversation with the voice assistants.  This shows that if they have longer then they get more specified answers. Also, voice assistants read out those quick and accurate answers called featured snippets, so people trust and rely on them. In addition, you can buy things through the voice search.

EXAMPLE OF FINTECH & EDTECH COMPANY

• FINTECH:-fintech allows people to use voice search to check the balance of their accounts, transfer funding, or ever to make payments. Fintech companies integrated voice assistants into their websites and applications and allow users to conveniently use voice assistants to give contact for managing their accounts. They enhance the user experience and provide an amazing experience of hands-free banking.
• EDTECH:- voice search is also taking a place in the education industries where students can ask questions and get quick answers, definitions, and other related content with the study through voice assistant searches. This technology of voice search enables an interactive and personalized experience. It makes education more accessible and engaging. In addition, they introduced voice-enabled virtual tutors and language learning aaps which help students practice speaking and listening skills.

• There are 51% of people who use voice assistants in cars.
• There are 39% of people who use voice assistants at home.
• There are only 6% of people who use voice assistants in public places.
• And then, there is only 1% of users at work who use voice assistants.

CONCLUSION:-

In conclusion, the rise of voice search is revolutionizing the interaction of users with the updated technology of voice assistants. Increased voice search adoption leads to convenience, speed, accessibility, multitasking, accuracy, personalization, and engagement of users.  voice search will rise in the future because it is growing day by day and all need to adapt to changes and stay up to date with the technology. From a consumer point of view, it can bring changes in taste and preferences and for businesses, it generates the traffic of the website and creates a wider reach of awareness of a brand.