How Digital marketing helped Popular Brands
It makes sense that marketing techniques will move more and more into the digital sphere in a world where everything is digital. Leading companies are paving the road and providing excellent examples of digital marketing. Lets learn about How Digital marketing helped Popular Brands in this article.
Prominent brands in the digital space
The most well-known brands in the world are always changing, just like the Internet. To keep up with the times and satisfy their clients, they all adjust to the most recent trends. They don’t simply do it “correctly,” though; they do it very well. Of course, the fact that these brands are also among the most prosperous is no coincidence. What precisely distinguishes them, though?
Their use of digital marketing is undoubtedly one of the causes. These businesses understand how to use the Internet’s power and have access to it. The end effect was a huge audience and, most significantly, content customers who kept buying more. But why have these digital marketing campaigns been so successful? The top examples are as follows:
Successful examples of digital marketing
Original content from Nike
With the help of excellent digital marketing, Nike has become one of the most well-known brands in the world. Through imaginative and inventive advertising, the company has consistently been able to stir up controversy and grab people’s attention. When it comes to appealing to its target market and knowing what buttons to press to win over customers, Nike is an expert. The #Breaking2 campaign is one of Nike’s best instances of digital marketing. The plan was for two seasoned athletes to attempt the extraordinary feat of finishing the marathon in under two hours. The campaign, which was live-streamed on YouTube, was an absolute hit. Many spectators from all across the world watched in awe as the runners attempted to accomplish this impossibility. Nike has demonstrated with this ad that the company is bold, creative, and always willing to attempt something new.
Augmented reality by L’Oréal (AR)
One of the most popular brands in the world and a leader in the cosmetics industry is L’Oréal. However, the business also knows how to advertise its brand well. The “Makeup Genius” app is one of L’Oréal’s most effective examples of digital marketing. Using the brand’s makeup, users of this app can “make up” their faces. To build a 3D image of the face, the software makes use of the front camera on the smartphone. Then, customers can test out several L’Oréal products to see how they might appear while using them. Users may also learn how to correctly apply the brand’s makeup using the app’s lessons. Because it enables users to both try the brand’s cosmetics and learn more about it, the “Makeup Genius” app is a fantastic illustration of effective digital marketing. The app provides consumers with extra value they wouldn’t get with other brands by using augmented reality (AR) and tutorials.
Targeting people’s Problems – IKEA
IKEA is renowned for its original and imaginative marketing strategies. “Where Life Happens” is a recent example of IKEA’s use of internet marketing. Living in cramped quarters is a problem that many individuals encounter globally. The films demonstrate how to make a lovely and comfortable house even in a tiny area. The campaign has already had a significant impact and is targeted at several social media channels.
Engage your customers – Apple
The most well-known Apple brand is renowned for creating and promoting innovations. Their digital marketing is impeccable, stylish, and always current. They’ve just started a number of successful initiatives that show how to use digital media well. The “Shot on iPhone” campaign, in which people could submit their finest iPhone images, is one of their most recent success stories. Apple transformed it into a stunning gallery that was distributed across all social media. The campaign was not only a huge hit for Apple but also demonstrated the creativity of iPhone users.
The “There’s an App for that” marketing by Apple is yet another hit. This has to do with the iPhone’s adaptability and the App Store. The advertisements featured a variety of real-world scenarios, from the playground to the office, where the iPhone can be useful. The campaign was incredibly effective and demonstrated the iPhone’s true versatility.
The power of viral content: Red Bull
Red Bull is a company that is quite knowledgeable about the nature of viral content. The company consistently creates captivating and enjoyable videos that entice viewers to share them with friends and acquaintances. The “Red Bull Stratos” video, in which base jumper Felix Baumgartner’s jump from a height of 24 miles (approximately 39 km) above the ground was aired live, is one of the most well-known instances of this. The video was a resounding triumph that brought Red Bull millions of new admirers.
Utilizing User Generated Content by GoPro
The pinnacle of action cameras is GoPro. The GoPro company specialises in making tough, high-quality cameras that let consumers document their journeys and experiences. However, GoPro is a master of digital marketing in addition to knowing how to produce high-quality goods. The GoPro company excels at creating emotive videos that motivate viewers to embark on their own adventures and broadcast those experiences to the globe. In particular, the brand’s YouTube account, where fresh videos are frequently produced, is to credit for this. In addition to user-generated content (UGC), or content that people have uploaded themselves, there are also self-produced videos.
These UGC clips are really heartfelt and impressively display the wonderful things a GoPro can capture. GoPro is a company that not only creates excellent items, but is also an expert at selling those products online.
Improved Social Media Marketing: AirBnB
One of the most well-known instances of effective internet marketing is probably AirBnB. The US company has quickly established a reputation for being a prosperous enterprise. Undoubtedly, their effective social media marketing is one factor in this. AirBnB has always used pictures and videos to introduce and advertise their service. The emphasis has always been on authenticity; users should see what genuine offers for private rooms are waiting for them on AirBnB. Additionally, the brand consistently evokes a sense of exploration and piques consumers’ interests. For instance, customers were encouraged to share their experiences with AirBnb by using the hashtag #airbnbexperience.
What can you take away from these examples of digital marketing?
Looking at the effective digital marketing efforts of leading brands can teach you a lot. Some of the most crucial items are listed below:
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Consider your target audience
Consider who your target market is carefully before you even begin campaign planning. You can far more effectively tailor your campaign to t
hem if you know who you’re attempting to reach.
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Maintain your branding
You should never stray from your brand if you have one. Your marketing effort should serve to reflect your brand and increase brand awareness. It will be challenging to spread the word about your brand if you try to accomplish too many things at once.
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Be imaginative
There is no justification for your campaign not to be imaginative. One of the secrets to success in the digital era is creativity. You will attract more attention and get in front of more people if you do something novel and distinctive.
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Use the appropriate channels.
You must employ the media types that your target market prefers. Your campaign will be most effective if you know where your target audience spends the most time.
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Keep going
Not an event, but a process is digital marketing. To achieve, you must persevere and continually putting new concepts into practise. If you believe you are finished, you are already down.
**Article source: neuroflash.com / various internet sources
