THE FUTURE OF E-COMMERCE MARKETING: TRENDS AND PREDICTIONS
E-commerce marketing is the heartbeat of online shopping for customers who have a busy schedule in their daily lives, as we know in recent years E-commerce marketing has been rapidly growing on the pace. This technological advancement in e-commerce marketing drafts a significant shift in Consumer behavior by understanding their needs and expectations of online shopping. E-commerce marketing sifted the traditional market tactics on a digital platform which increases the wider reach and provides a huge audience to explore their product globally. Let’s highlight the points of trends and predictions that help in shaping the future growth of E-commerce marketing.
1. Personalization and Customer Experience
One of the key trends of E-Commerce marketing is the personalization and customization of products and services. The process of personalization and customization is improving the shopping experience of customers by understanding their needs and preferences. This technological advancement helps the retailer to customize the product according to the needs and wants of their customers choice. For example; Amazon is a great E-Commerce marketing platform that provides customization and recommendations of similar products you are searching for or based on your browsing history of shopping. In simple words, we can take the example of online rings which provide size and design of customization and personalization to customers. It enhances the customer satisfaction and conversion rate of a brand because it can be a win-win situation for both sides.
PREDICTION: By 2025 those businesses that are using personalization can see a drastic increase in customer loyalty and customer retention which also helps to in their brand values.
2. THE RISE OF AI IN MACHINE LEARNING
Artificial intelligence and machine learning are rapidly occurring in e-commerce marketing sites. This advanced technology helps businesses optimize marketing processes through chatbots or data-driven tools, etc. For example; Myntra introduced the chat boats on their e-commerce website which allows a customer to resolve their queries immediately on time which increases customer satisfaction. AI in machine learning also performs the data-driven analysis which suggests a similar product to a customer according to their past purchases or browsing history.
PREDICTION: the future of AI and machine learning in business or e-commerce marketing is incredible because the companies who invest in these technologies will get a competitive advantage in the market and also improve efficiency. It provides better customer insight and also helps to understand customer behavior and provide better services to their customers.
3. Augmented Reality (AR) and Virtual Reality (VR)
Augmented reality (AR) and virtual reality (VR) play a very crucial role in e-commerce marketing. Augmented Reality (AR) is a digital element which added to a real-world environment. For example; LensKart added a feature of applying spectacles on the customer’s photo so that it can be easy for a buyer to buy product according to their suitability.
Virtual reality is different from Augmented reality because this creates a virtual environment that is far different from the real world. It’s like someone wearing a headset and feels like they are in another world. For example; Amazon provides a virtual feature of a dressing room to their customers for their better understanding. This feature allows customers to try dresses on their virtual avatar and can feel the real-time opinion of how they will look in that particular dress. This is a consumer-oriented feature in e-commerce marketing.
PREDICTION: AR and VR both are amazing technologies and features of an e-commerce website of a business. AR and VR provide a competitive edge in brand identification and brand uniqueness.
4. SOCIAL E-COMMERCE
Social E-commerce marketing refers to the combination of online E-commerce sites and social media platforms to sell their product and services directly to customers through the use of social platforms like Facebook, Instagram, Snapchat, YouTube, etc. Nowadays, most of the population of the world is on social media platforms so it is the marketing strategy for a business to showcase their product globally and grab the market reach. It also provides an option of directly purchasing through the link and it because an easy way for a customer to interact.
For Example; Instagram introduced a new feature of shopping where brand tag their products directly by showcasing so that when users scroll through Instagram and if they like the product they can buy the product directly through the link. Through this, a brand can increase its visibility and customer engagement.
PREDICTION: Social media marketing is an amazing strategy for E-commerce marketing. In the future, there will be a growth of shopping through social media platforms and influencers will play a crucial role in driving sales and revenue of a business.
5. Data Privacy and Security
Data privacy and security is a very sensitive and important part of any e-commerce marketing site because when the customer shops online they provide their details like name, address, mobile no., credit card details, etc. That’s why it is important to secure the data from any unauthorized access who can misuse the data. E-commerce must use strong data policies, end-to-end encryption, secure payment gateways, and regular security audits to protect their customer’s crucial data and information.
PREDICTION: these data and security policies of e-commerce marketing sites can help a business build the trust of customers and increase brand loyalty for future growth.
CONCLUSION:
E-commerce marketing has a very exciting future because the increase in technology is giving a business a competitive advantage and growth in the field of the E-commerce marketing sector. Personalization, customization, AI, AR & VR, social media E-commerce platforms, etc are the strategies of e-commerce that will grow and give shape to the future landscape. By using these trends and techniques a business can grow in the marketing area by grabbing the customer experience and engagement on their e-commerce marketing sites.
