THE EVOLUTION OF GRAPHIC DESIGN: FROM PRINT TO DIGITAL
The evolution of graphic design from print to a digital era is a magical journey of art and creativity to communicate visually and provide an increment in the marketing process. Graphic designing took a drastic shift in technology advancement & cultural shift in this generation of digital marketing. In the traditional era, graphic designing was used only for artwork of print media, posters, magazines, packaging, etc. Nowadays, these advanced technologies growing rapidly in graphic designing shifting towards the digital world. There are a vast variety of tools in graphic designing to create an innovative and interactive website, social media, or mobile applications. Advancement in graphic design is also a challenge for designers to adapt to new technology in this ever-changing industry.
THE BIRTH OF GRAPHIC DESIGN IN PRINT
Graphic design is introduced in the late 19th and early 20th centuries with the advancement in digital modern printing technologies. Traditionally graphic designing was used in print media, posters, advertisements, book layouts, etc. The development of visual communication and mass communication was invented by Johannes Gutenberg in the middle of the fifteenth century.
The Industrial Revolution of the 19th century improved printing technology and enabled more vibrant designs for graphic designers. At first graphic design focused on adding decorative elements like borders and illustrations. As the printing method improved, graphic designing became more attractive, innovative, and sophisticated including complex layouts, typography, and images. The organic forms and flowing lines of the art nouveau movement became a popular graphic design that influenced magazine covers posters and other printing media. This evolution played a vital role in making printing materials like newspapers, magazines, and ads which are more appealing and mass communicating.
THE MODERNIST MOVEMENT AND PRINT DESIGN
The modernist movement in print media was taken in the late 19th and early 20th centuries. The designers in this movement aimed to break away from the traditional ornate path and shift towards modern printing designs and styles. They believed in the principle of “forms flow function” defining the importance and the functions of graphic designing rather than being decorative functions. Mordenist graphic designing often featured asymmetrical layouts, bold imagery, and color palettes. This principle of modernism was featured to communicate effective straightforward visually appealing communication.
THE DIGITAL REVOLUTION
The digital revolution in graphic design has changed the whole field of graphic designing with the advancement of powerful computers, and software tools like Adobe Creative Suite, and digital drawing tablets, designers can now use these technologies and create intricate and stunning designs easily. Digital tools enable work efficiency and innovation in the field of graphic design. There is one more advantage of digitalization in graphic designing that is it allows designers to work remotely and easily share their work instantly on time.
THE RISE OF THE INTERNET
The rise in the internet has a great positive impact on graphic designs. It opens universal opportunities for graphic designers to showcase their work global audience through websites, social media platforms, and other online platforms, etc. It helps designers to learn new designs and grow in designs. Additionally, e-commerce platforms made it easier for graphic designers to sell their work to direct their clients all over the world. The internet has transformed the landscape of graphic design through digital technology.
CONCLUSION:
Graphic design is transformed through printing in the digital age. While print design remains important but still digital graphic designing is also an essential skill for the designers. The future of graphic designers with this advanced technology is brighter because of their innovation and creative techniques of visually appealing communication to mass media.
